Developing a brand style guide for an artist’s vision
Individuality - Creativity - Community
Creating a meaningful relationship between artist and consumer
BRUX is a bold expression for fearless artists. The removable patches are designed by artists who want to support art education by making their artwork accessible, while our consumers love being able to swap out these patches between their favorite hats and supporting their community of artists.
Supporting Elements: Layering Style
Background - Includes city b/w backdrops with a splash of color for an urban look with fabric texture blocks.
Midground - Watercolor/spray paint drops support an artistic feel, while stitched oblong shapes represent the patch aesthetic.
Foreground - Elements of people and hat cut-outs representing a removable/switchable style.
Brand Applications
Logo placement on product
Stylized identification tag used for purchased hats
Large ad displays for buildings and subway stations
Artist’s card accompanies each patch
The BRUX box displays elements consistent with product style
Ad usage labeled for specific styles
Build your own ‘BRUX world’ stickers