A top tier brand using Texan and Central American folklore to challenge outdated notions of femininity.

H-E-B and Hill Country Fare feminine hygiene rebrands.

A bottom tier brand continuing the aesthetic of Texan and Central American folklore that ties into the notion of warrior women.

Tapping Into A Fighting Spirit

Drawing inspiration from traditional Day of the Dead elements such as elaborate shapes and colors.

Top tier and bottom tier packaging incorporate intricate designs tying them to this unique culture.

Explorations of the longhorn image were made to reference one of the Texan mammal symbols, while lettering variations draw from Western connotations and skull flourishes.

Top tier and bottom tier comparisons were made for effectiveness of the brand and product.